Role
Deliverables
Redesigning the Way.com Reviews Page
A redesign focused on strengthening Way.com’s online reputation through verified review sources, SEO-optimized structure, and a modernized interface that communicates trust.
Every day, millions of users trust Way.com for something essential — where to park, how to wash their car, how to refinance their auto loan, how to save on gas, even how to manage EV charging.
Yet when these same users landed on our Reviews page, the place where trust should begin, the experience felt outdated, fragmented, and misaligned with Way’s evolving brand identity.
As I studied the old page, I realized something important:
This wasn’t just a design problem, this was a trust problem.
Users weren’t just looking for ratings. They were looking for validation, real stories, transparency, and credibility. And the current experience simply wasn’t doing justice to all the trust Way had earned.
Reinforce Online Reputation
Showcase verified reviews from Trustpilot, Google, BBB
Display aggregated trust metrics, star ratings, and real-time review counts
Add video testimonials and human-centric stories
Build a clear, credible, authentic representation of Way’s customer satisfaction
Improve Readability and Structure
Shift from long paragraphs to a clean, visual grid layout
Highlight trust cues
3️. Enhance Discoverability (SEO + AI Search)
SEO-optimized meta tags with targeted keywords
Internal linking to key verticals: Parking, Car Wash, Insurance, Way+, Auto Refinance, Gas, EV Charging
Align with the Design System
Fully align with Way’s new design system
Introduce verified badges, trust logos, testimonial carousels
Embed real customer videos (Instagram, TikTok)
🔍 1. Research & Benchmarking
I studied how leading platforms — Airbnb, Uber, Expedia, Tripadvisor presented reviews. Across the board, I noticed a pattern:
Strong visual hierarchy
Verified external trust integrations
Modular, scannable layouts
Multi-source credibility
This helped define what “trustworthy” should look like for Way.
✏️ 2. Information Architecture
I redesigned the structure into clear pillars:
Top-level credibility (scores, badges, real-time review count)
Featured testimonials (human stories + videos)
Vertical-based review categories
Third-party review source integration
SEO-rich FAQs + internal links
Modular review cards with expandable interactions
This turned the page from a “wall of text” into a layered journey.
🤝 3. Verified Review Intergrations
We synced live review APIs from:
Trustpilot
Google reviews
Better Business Bureau (BBB)
This ensured real-time credibility with no manual updates required.
Hero Section
The concept of this section is to symbolically represent the trust of millions of people in the way platform. The Visual idea is - a web of people connected to and keeping their trust in the way platform for various services.
The highlighted “10 Million+ car owners” acts as an immediate trust anchor, supported by key metrics from trusted platform like trsutpilot, BBB, App store and Play store.
A centered glowing icon visually cues security and credibility. The overall aesthetic creates a high-impact first impression that positions the reviews page as credible and user-validated.
Customer Promise Section - Reinforcing Brand Principles
This section shifts to a clean, light background to create contrast from the hero and to bring focus to Way’s value pillars. Each value—customer-first approach, transparent pricing, ease of use, and nationwide coverage—is represented in a structured four-card layout with soft shadows and simple icons. The spacing and minimal visual density help users quickly scan and understand Way’s core service commitments before diving into real user reviews.
“Support That Never Stops” - Reducing User Anxiety with Accessibility
This section is designed to reassure users that assistance is always available.
A concise explanatory paragraph sets the tone, followed by cleanly presented contact options like call, and email. This section intentionally sits before the reviews to reduce user friction and establish trust in Way’s responsiveness.
Live Review Feed - Authenticity Through Real User Voices
This portion uses an animated continous scroll effect grid of sourced review from trusted platforms like trustpilot, app store and playstore. Here the ineraction works in a way when the user hover around any card that column section stops so that the user can scan through the review easily.
Social Highlights - Humanizing the Brand With #Way Moments
This section shows the video testimonials and mentions about way across platforms like instagram and TikTok.
Trustpilot Rating Summary
This section shows the reviews from trustpilot platform directly into this space without any involvement of way. This section portrays transparency by showcasing the real opinions of people about the services way provide.
“Share Your Experience” CTA Card — Encouraging Participation
This section invites users to “Share their experience on Trustpilot.” This placement at the end of review consumption aligns with natural user intent: after reading reviews, users are mentally primed to contribute one.
FAQ Section
The FAQ section uses an accordion component to keep the page clean while presenting a large amount of content.
While the redesign is in early phases, expected and early signals include:
↑ Improved organic ranking for “Way.com reviews”
↓ Drop in bounce rate
↑ Greater click-through to Parking, Car Wash, and other verticals
↑ Better brand perception among first-time visitors
↑ Stronger trust signals for investors and partners
This project helped me understand how experience design, SEO, and brand reputation come together to shape user trust. It reminded me that reviews aren't just content, they’re emotional proof of value. I learned how visual hierarchy, verified integrations, and narrative storytelling can significantly influence how trustworthy a platform feels.
